As histórias são uma ferramenta particularmente eficaz para ilustrar impacto social. Ficam na nossa memória, inspiram e levam à ação. Mas mais ainda. Mostram em vez de “dizer”, são originais e únicas, autênticas e contadas por pessoas reais, com quem nos podemos identificar. Podem ainda, numa única narrativa, conter várias mensagens estratégicas. Histórias por…
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