No mundo do marketing ninguém contesta hoje o poder das histórias, mas porque é que elas são uma ferramenta de comunicação tão eficaz? Aqui no Estúdio de Impacto explorámos esta receita com entidades de 17 países, públicos de todas as idades e ambientes tão diferentes como multinacionais, escolas básicas, bairros sociais ou museus. Pudemos ver…
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